How’s that? and Markup.io compared
A dated, sourced comparison for agencies weighing a switch. Where Markup.io does something better, we say so.
How’s that? is a separate product.
We’re not affiliated with Markup.io.
Checked on See the comparison sources
Plan against plan
Our Solo and Team plans against Markup.io Pro, its entry plan. Monthly against monthly, yearly against yearly. Every Markup.io cell links to the Markup.io page it came from.
| Feature | How’s that? Solo | How’s that? Team | Markup.io Pro“For individuals getting started” |
|---|---|---|---|
| Price, billed monthly | $19 a month |
$49 a month |
$79 a month for 50 MarkUps, $99 for 75, $129 for 100 Pricing page |
| Price, billed yearly | $190 a year |
$490 a year |
$990 a year for 75 MarkUps a month, $1,290 for 100. No yearly price shown for 50. Pricing page |
| Monthly quota | None. Comments, pages and guests are never counted. |
50, 75 or 100 MarkUps a month. Extra MarkUps cost $4 each, in packs of 10. Pricing page |
|
| Team members | 1 |
10 |
Unlimited users, one workspace Pricing page |
| Clients and guests | Unlimited, no account needed |
Guests with “no registration required” Home page |
|
| Free plan and trial | Every signup gets 14 days of Agency, no card, then drops to Free: 1 member and 1 active project. Nothing is deleted. |
No free plan on its pricing page. “Try 14 days free”; the page doesn’t say whether a card is needed. Pricing page |
|
| What you can review | Web pages only |
Websites, images, PDFs and video: “over 30 different file types” Home page |
|
| How reviewers open a site | A browser extension for Chrome and Edge, or a review link with nothing to install |
Paste a link to a live site, or use the MarkUp for Chrome extension Home page |
|
| Password-protected staging and localhost | Yes, through the extension |
Not stated on its pricing or home page. We haven’t tested it. Home page |
|
| Integrations | Linear, with replies synced both ways, and an MCP server for coding agents, on both plans. No Jira, Asana, ClickUp or Trello yet. |
“Integrations” ticked on every plan, none named on the pricing page. Its blog describes a Zapier integration for Slack, Microsoft Teams and others. Pricing page Blog post |
|
Where How’s that? is different
It does one job: comments pinned to the parts of a web page people mean.
- A flat price
- No plan counts comments, pages or guests. A launch week with 300 comments costs the same as a quiet month with 3, and there’s nothing to top up.
- Everything you’d otherwise ask for
- Each comment arrives with a screenshot, the page address, browser, operating system and screen size. Pins find their element again after the page changes, and any that can’t are listed for you to re-attach.
- Linear and coding agents from $19
- Send a comment to Linear with its screenshot, and replies stay in step on both sides. Claude Code and other MCP clients can read open comments and reply. They can’t pin new comments or change what anyone wrote. Both come with every paid plan.
Where Markup.io is ahead
- Over 30 file types, including PDFs, images and video.
- Unlimited users on its $79 plan. Ours is unlimited only on Agency, at $99.
- Google and Microsoft sign-in on every plan. SAML and SOC II documentation on Enterprise.
Sourdough for cafés, baked overnight.
Order by 2pm and it’s on your counter before 7am.
Open a trade accountTry it: click anything on this page to leave a comment. The bakery, agency and names are made up.
Moving from Markup.io
There’s no importer. Your existing MarkUps stay in Markup.io, so most teams finish open review rounds there and start new projects here.
Create a project
Add the site’s addresses. Staging and production can sit in one project.
Install the extension
For you and your team. It only switches on for sites in your projects.
Send clients a review link
They click and comment without making an account.
Launch offer: the first 100 paying workspaces get half off their first year on any yearly plan.
Your price stays put
The price you sign up at is the price you pay for as long as you stay on that plan. If our prices go up, yours doesn’t.
Your money back if it isn’t right
Ask within 30 days of your first payment and we’ll refund it in full. No form to fill in.
Questions about this comparison
Is How’s that? connected to Markup.io?
No. How’s that? is an independent product. It has no connection to Markup.io or the company that owns it, and Markup.io hasn’t reviewed or endorsed this page.
How did you check these facts?
We read Markup.io’s own pricing page, home page and blog on 10 October 2026 and quoted them. We haven’t used a Markup.io trial, so where its pages don’t say something, the table says so instead of guessing. The sources box below lists every page.
When was this page last updated?
10 October 2026. If a price or plan has changed since then, the competitor’s own page is the one to trust, and we’d like to hear about it.
Something here is wrong. Who do I tell?
Email [email protected] with a link to the page that shows it. We’ll correct this page within two working days.
Can I bring my Markup.io comments across?
Not yet. There’s no importer, so past feedback stays where it is.
Does How’s that? work on password-protected staging?
Yes. The extension runs in the reviewer’s own browser, so if they can sign in to the site, they can comment on it. That includes Basic Auth, localhost and sites only reachable on a VPN. Review links go through our servers, so they only reach sites we can reach. We haven’t tested how Markup.io handles the same sites.
Sources and method
Checked on 10 October 2026 by reading each page below. Plans compared: How’s that? Solo and Team at their current prices against Markup.io Pro, its entry plan. Monthly is compared with monthly and yearly with yearly. Prices are in US dollars as shown; ours exclude VAT, and Markup.io doesn’t say whether tax is included.
- markup.io/pricing Plans, prices, MarkUp quotas, extra MarkUps, users, workspaces, trial, sign-in options, branding, integrations. Accessed 10 October 2026.
- markup.io File types, guests, live sites from a link, MarkUp for Chrome. Accessed 10 October 2026.
- markup.io/blog/zapier-templates Zapier integration, dated 24 May 2023. Accessed 10 October 2026.
What we didn’t test
We haven’t used Markup.io ourselves. Everything here comes from Markup.io’s own pages, linked above. If they don’t say something, we’ve left it out.
Shortened it to “Book online” so it fits on one line. How’s that?
Spot on, thanks.